Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold after Whirlpool.


I had the opportunity to work on this project with a small team of designers via Mad Pow. Our task was to create a few visual concepts for Electrolux's smart appliance interfaces to help elevate the brand's current designs. I created about 6 concepts with first two images below making the final cut. These concepts showcased both a light and dark interface showcasing knobs, menus, and sliders. These two examples were later used and expanded upon by the design team and push forward to Electrolux.
  • RoleArt Director, UI Designer
  • AgencyMad Pow
  • TasksUI Design
  • ToolsSketch, XD
  • 47

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