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Formulus Black

Formulus Black is a software company working to provide next-gen persistent in-memory computing without peripherals or application changes. Formulus Black’s software platform enables the world’s most advanced computing environments. Formulus is fundamentally disrupting traditional enterprise computing, driving extreme improvements in processing speed, data storage, data security, and total cost of IT operations. My job here was to create brand and identity for Formulus Black.

Formulus Black

  • RoleCreative Director, Designer, UI/UX Designer, Brand Designer, Print Designer
  • TasksStationery Design, Logo Design, Web Design, Brand Design
  • 51
Formulus Black is a venture-backed startup, launched by founders with previous startup success, years of experience, and an ambitious vision to revolutionize computing.

Logo

Formulus Black is a brand new company that has roots from Symbolic IO. My job was to create the designs for this company which included branding and identity, stationery designs, motion banners for web ads, and website designs. I, with the PM team, went through a long process of working to giving the company a name as the CEO wanted to have something fresh and new. We came up with six naming buckets across math, science, and space and found our way to the name Formulus, which is a play on Formula. We went through many rounds of color studies and finally agreed on the dark color palette. The Identity I worked to create is loosely based upon the design of a computer chip. I wanted to create a mark that could represent memory, data, and also a core that powered technology. The processes this company is working to develop will completely revolutionize the computing industry. The mark created is one that captures these ideas into a robust and minimal design.

Microsite

Once the designs for the company’s branding and identity were agreed upon, I moved forward to creating the stationery system. From there, I worked to develop a simple microsite so that Formulus would be able to have a teaser for the pending launch and to also provide company information to potential investors and companies interested in Formulus Black’s software. The design for this site is primarily dark and heavily typographic since it is just a temporary informational website.

Future Directions

Once we were able to finalize the microsite designs, we moved forward with planning out the future direction for the website. I created three conceptual designs. Below are samples of each.
Direction One

Minimal

Once we were able to finalize the microsite designs, we moved forward with planning out the future direction for the website. I created three conceptual designs. Below are samples of each.
Direction Two

Iso Depth

Once we were able to finalize the microsite designs, we moved forward with planning out the future direction for the website. I created three conceptual designs. Below are samples of each.
Direction Three

Exo-Vision

Once we were able to finalize the microsite designs, we moved forward with planning out the future direction for the website. I created three conceptual designs. Below are samples of each.
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