Case Study


With a dedicated team focused on the progression of fashion through visual inspirations and the provision of knowledge, HYPEBEAST’s devotion and commitment has made it one of the premiere online destinations for editorially driven commerce and news. Spanning a comprehensive range of both styles and brands, from streetwear to high-end and from established to well-known, the HYPEBEAST editorial team has sought to make a positive contribution to one of culture’s most important creative mediums. This project was created as a conceptual deck for Hypebeast to use for its promotion for the Adidas Alpha Bounce. I created two deck designs which both featured facts and figures about the brand and showcased how the brand would work to promote the shoe. I created a minimal version which a lighter version with minimal graphics through the presentation. I also created an immersive version that was inspired by web. You can view both versions below.
  • RoleArt Director, Designer
  • TasksDesign, Layout, Photo Direction, Infographics
  • ClientHypebeast
  • 8

PNB Rock Concept Line