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HYPEFRESH Magazine was started with a mission to give talented individuals a respectable platform to showcase their crafts and connect them to the world. Now, HYPEFRESH continues to become a premier website for everything music, fashion & culture related, within the Indie & Mainstream media. Working with Hyprefresh Magazine, my responsibilities have included designing promotional materials for articles as well as social media. I have also served as a design consultant for the brand and helped to provide design direction for both web and print based projects. Most recently, I have become Art Director, working to help establish and refine branding and identity for Hypefresh and to better establish branding systems for social media channels and web.

Hypefresh Magazine

  • RoleArt Director, Designer, Consultant
  • ToolsPhotoshop, Illustrator, After Effects
  • 51
As Hypefresh began to grow, the team needed tools to help add a more professional look. I worked to design business cards to help the team for networking purposes. I’ve also designed stickers and flyers to help with brand recognition and to promote events curated by Hypefresh.
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Apparel

Apparel has been a big initiative for Hypefresh’s staff and was another project I was able to work on. I’ve had the pleasure of designing a few apparel pieces for Hypefresh, including HF’s signature bomber which features the logo created for HF’s & Temple’s educational partnership. Other designs include dad hats and t-shirts which feature simple designs based around Hypefresh’s name and brand colors.
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Digital Design

Aside from print and apparel, Digital design has played a large role in Hypefresh’s outreach to its readers especially when it comes to online initiatives like events, advertisements, and social media engagement. I’ve designed projects to help cater to the brand’s needs in those areas. From playlist covers to artwork for various articles, I’ve worked to create projects that were both informative and eye catching to help improve click through rates and views on content.
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Motion Graphics

Since it’s creation, Hypefresh has gone through many changes on the web front. I have both designed web layouts and developed code for Hypefresh’s website, working to style and customize the website to meet both the needs of the brand and the reader.

http://www.bryantleon.com/final-test-2-mp4-2/

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UI/UX

Since it’s creation, Hypefresh has gone through many changes on the web front. I have both designed web layouts and developed code for Hypefresh’s website, working to style and customize the website to meet both the needs of the brand and the reader.
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Erin Simon