MONEY UNIVERSAL, THATS THE ONLY LANGUAGE
Sidemoney is an experimental streetwear concept focused on social commentary by ways of currency. Inspired by Pusha T's bar "money is universal that's the only language" we like to touch topics within our society to show a reflection of who we are and can be as people.
Sidemoney has a main brandmark which is inspired by the U.S. dollar symbol. This design features 7 stripes to represent the 7 sources of income needed to become a millionaire. The alternate logos are both a san-serif font inspired by crypto currency and a serif inspired by the U.S. dollar bill.
The Sidemoney web experience is one that is minimal and direct. It is a simple e-commerce site which features all products from the first collection.
Each design created for Sidemoney is either inspired by bank notes or a message around money, spending, or history behind events, locations, and human interaction. All of these designs feature original prints and patterns.