EXPERIEMENTAL FOOTWEAR DESIGN STUDIO
About this project
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While working for KicksUSA during the 2016 holiday season, Nike did a 12 days of Christmas spin off which saw them release shoes like "Space Jam" Air Jordan 9s, "Space Jam" Air Jordan 11s and the Nike Uptempo "Urban Haze" Pack. I decided to take this concept but apply it to completely original creations. I wanted this to be an experience, so I based most of the Art Direction upon the SNKRs app. My goal was to create 12 shoes designs in 12 days. Not only did I design the shoes but I also created video pieces and with motion and effects as well. I did all of this while working full time for KicksUSA producing print, web, and email graphics, helping set up social media and reviewing shoes. I was also working on a massive project, which was redesigning the Air Jordan landing page (a complete last minute redesign that ended up getting the company permission to sell Jordan Brand online. I know. I'm awesome.) which might get its own story here as well. Music was provided by myself and a few other producers I am close to.
SNKRLAB 365 was a concept I came up with before the new year. It serves as an experimental workspace for me to create footwear design concepts. It also serves as a design challenge to help me get into a more creative space and a nice mental break from my professional design endeavors. My hope is to use these creations to learn and explore and maybe serve as a portfolio to help me achieve my goal of designing for a major brand. I created a design a day, each with a different story and execution. These are my favorites from the month. Enjoy.